It’s easy to make costly mistakes when starting and running a business. Even if you have a great product or service, if you don’t position it correctly, your future raving fans won’t be motivated to buy. Entrepreneur and Brand Strategist Sheena Katz shares the secrets that will help you avoid setbacks like that. Having worked with top brands like NBC, ANE, BBC and MTV, as well as many start-ups, Sheena knows what it takes to launch and sustain a successful business. Whether you are a staff of 1 or 1000, Sheena’s powerful tips will help you stand out in a crowded space and market your business in a way that actually pays off.
